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Bill Rice, Jr.'s avatar

Correction: I would have a typo in the headline - which should have read "ties in together" not "ties into together."

I've now corrected that and a few other typos I always catch after I hit "send." This doesn't bother me as much as it used to because I now know from my Substack-provided metrics that the vast majority of my readers actually do not come from my subscribers. (That is, the typos will be corrected when these non-subscriber readers finally discover this article).

Only about 33 percent of my subscribers now read or open one of my articles. A typical recent story might generate 4,600 reads. Of these "reads" only about 1,800 are from my subscribers. I don't know how the other 3,000 or so people get my articles. I assume from "shares," cross-posts and people who just visit my home-page and never bother subscribing.

This is another Substack oddity I'm going to explore in an upcoming analysis about changing Substack trends.

Even if people do have "Covid fatigue" or have over-subscribed to Substack newsletters, some of these trends or metrics are difficult to explain.

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The flying pig's avatar

I think there may be another less sinister reason for open rates declining if i can use myself as an example - since i started reading substack articles, i now subscribe to many more authors than what i did at the start. There are now many more articles in my inbox than i have time to read and therefore many go unopened. Also, a lot of authors will cover the same subject (as an example, biden’s dementia) - again, once i’ve read a couple of those articles, i’ll usually not open others covering the same subject matter. Substack has been such a breath of fresh air for the last couple of years, i genuinely hope that it isn’t being manipulated

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