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Ironically, my good friend and I were having this conversation a few days ago. We estimated about 15%-20% are really aware at this point. This is just a hunch based off personal experience. I honestly don't think there are even 15% that are aware in my direct circle of friends/family. I would say 20% is probably a very generous estimate and 15% is probably much more likely, if we're talking a nationwide population scale.

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